Companies consider it a norm. Once they cross half a decade, they think a redesign makes them stay relevant. If you thinking a complete new design take your product to next level, it doesn’t work that way. Most of these redesigns have only brought adverse effects. Blind redesigning overhaul can dent your progress in traffic and therefore, sales. Listed here are few reasons why redesign fails more often than not.
Change brings confusion: The features placed oddly for loyal users makes them abandon ship. The familiarity tends to decrease and thereby it brings confusion.
Slow development cycles: Major redesigns are too time-consuming. Slow development cycles tend to disturb your other business processes.
Immense& Irreversible impact: Massive updates directly impact multiple aspects of your business. When user experience and public perception changes, it is irreversible.
Negative SEO impact: Redesign can make you lose DA scores and SEO rankings. It can trigger a decrease in traffic and eventually, revenue.
No UX experts: Designers can be carried away with their obsession over color, font and graphical elements. They hardly consider how it will impact product’s bottom line.
Blind eye to user feedback: Most graphical do-overs are inspired solely by trends. They do not take user feedback into account before going hands on into redesign.
There are three classic examples of redesigning going wrong. Digg.com move to have a redesign in 2010 proved disastrous. They lost a quarter of the traffic the same year. The loyal users found the design so off putting. Many abandoned the site and a very few made a return.
Yahoo mail got a redesign as a move from Yahoo to mimic Gmail. It resulted in a Change.org petition with 40,000 signatures in favor of bringing back the traditional Yahoo mail design. Yahoo removed some features that are native of their platforms which confused users.
CNN.com was the worst case of redesign disasters since it was met with controversy. The site’s new homepage took more than 20 seconds to load and fed too much on CPU usage. CNN admitted to not foreseeing the negative impact the redesigning could bring to their website.
Be all ears to user feedback. Any process in design or redesign cannot be an ego driven exercise. Listen to and value your customer feedback before and after redesign.
Consult with UX experts. UX experts can tell you what placement of buttons and designs do to your sales conversion. User behavior matters at the end of the day.
Revamp your product line. Redesign alone won’t make any difference to your brand image. If you want to stay relevant in this age and era, refresh your product lineup too.
Avoid giving a major design overhaul. Cut back on risks by changing elements which can improve results. Do not work on an unnecessary change. Fix items which are broken.
Be more responsible as a webmaster when you wish your redesign to translate well among audience.
It can never be a straight forward debate. There are pros and cons in both cases. It is an equivalent of egg vs. hen scenario in web designing. No one can give you a less than tricky answer. There is going to be a lot of ifs and buts and we would decode them all in this post.
If you are paying up for design without content in hand, wait for a disaster to happen. Responsible web design companies gather enough content and theme from you first. They don’t leave it too much for you to experience in the hindsight. Design first is a costly affair too. It is not the economical way to do it. Two ways, things can go wrong about this. Firstly, if you underestimated the length of your content you end up paying for too much design. It makes you lose money plus it adds to too much graphical distraction in your website. Secondly, you may have asked for simple and minimal design, being impractical optimistic about your content. Your content quantity may require a lot of space fillers via design. A redo makes you lose more cash than making it right the first time.
Having content professionally ready before you take a look the design may backfire too. It curbs the effectiveness of design. You are getting limited while picking designs for a completely done content. In case of budget web designing, you may not able to pick from selections in web design. You are walking in into a web design service with a serious disadvantage. Nevertheless, the pros include an amazing fit for your website. But it only works when you don’t have a shoe string budget or not too demanding about extravagant web designs.
In an ideal plane, the designers and content creators should work on the same page. In reality, it can hardly happen. Most web development or content creation teams are geographically distant. You can’t enjoy best of co-ordination of two departments over an internet chat. Regardless of how effective it will be, you can try to bring both teams together if you have the chance. The teams will decide who gets the head start. Spinning design based on content will sound more appealing. But making a little edits in content for an amazing design is less taxing. Seasoned designers know ways to give you lot of leeway and flexibility in adding varying quantity of content. We cannot rule out chances of modifying content later, while retaining the theme.
Web design companies showcase their portfolio. While picking a design from portfolio, you know what to expect. If you ask for unique design, they give you a prototype upon which you can plan your content. Major part of the responsibility lies on the shoulders of the client. Client needs to take care of communicating and clarifying about every tiny detail.
CSS or cascading style sheet is one of the revolutionary concepts which changed the concept of web design to a great deal. If you are looking at any good looking website, then it is CSS who is behind it. If you are looking at a bad looking website, chances are CSS is also behind it but the developers or designers used this tool in a wrong way. That is the power of CSS. Today everyone is using CSS to make their site more attractive.
Before CSS came into play, web design was in primitive stage and people hard-coded the styling rules. CSS made possible for more of a generalized manner where you will write styles for elements or group of elements rather than hard coding it in the page itself.
For example, with just one line, you can change the whole color of the links in the whole page by CSS or as matter. Of fact, you can change any element attribute via CSS. Not only that, you can also put conditional styling in CSS. For example, you could let's say, change the color of the last paragraph only or font style for specific words, etc via CSS.
With the CSS 3, the world has entered a new era in web design. With CSS 3, the sky is only the limit. And people are making new fields where it could work more and more. This CSS can change the whole outcome of a technology and thus, be relevant to the outside changes. This is how CSS could influence the developers.